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Are you using Facebook Stories in business?  Do you even know what Facebook Stories are?

Facebook Stories takes short video to a whole new level.

In this article, you’re going to discover what you need to know to succeed with using Facebook stories in business.

Note:  At the time of the writing of this article, Facebook Stories are only available to personal pages and not business pages.

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What is a Facebook Story?

If you haven’t used any of the other Story apps, like Snapchat, Instagram or Messenger Day, then Facebook Stories might seem like a foreign concept to you.  Like the other Story apps, stories on Facebook disappear 24 hours after posting.

Facebook Stories sits at the top of your mobile news feed and has two distinct features:  Direct and Stories.

facebook-in-business

You’ll Find Direct at the top left-hand side of your newsfeed and you can access it by tapping the paper airplane icon.

Direct is a new private messaging feature linked with Stories, and it allows you to view any story images or videos sent to you directly. You can also see any replies to your own stories.

Direct is a separate feature from Messenger, and unlike Messenger, you can only start a conversation with a story image or video, not with text.
Stories is located in the remaining area of the feed

Here you’ll see circles that represent the stories (videos and images) posted by you and your friends.  Just tap the relevant circle to view a story, which will consist of one or more videos or images, and look something like this:

3 Step Simple Process To Add Content To Facebook Stories

How to add content to Facebook Stories?

Step 1: Access Your Camera

To create a story on Facebook, you first need to access the camera. You can do this by swiping right on the Facebook mobile app.

Step 2: Create a Story

Facebook users can share both photos and videos to stories. Once you have the camera open, you’ll be able to record your video or snap a quick photo. You’ll also notice a range of lenses and filters available to embellish your content.

To take a photo, tap on the button in the center of the screen and to record a video hold down this button

Step 3: Share Your Story

Once you’re happy with the post you’ve created, the next step is to share it to your story. To do this, tap on the arrow icon in the center of the screen and then select ‘Your Story’ and tap on the send button in the bottom right of your screen. You can also send your post to selected friends via a direct message.

Once you’ve shared a post to your story, it will display for 24 hours and then be gone forever, just as Snapchat and Instagram Stories work.

Videos and photos posted in a Facebook Story won’t show up in the News Feed or on a user’s timeline by default, but users can choose to share to the News Feed as well if they’d like to.

How To Use Facebook Stories In Business?

Facebook stories can be used in business to provide daily stories that engage and excite your audience.

Here are a few ways you can use Facebook Stories in business to interact, engage, surprise, delight your audience and grow awareness for your brand.

Provide Behind the Scenes Access

Probably one of the most obvious ways you can use Facebook Stories in business and personal life.  Allow people a sneak peek into your day.  This will make them feel connected and special, especially if you make it obvious that you don’t share this anywhere else.

Some examples include taking your audience behind the scenes to see the development of a new project or taking your audience behind the scenes right before you are about to speak or when you attend an event.

Share Content as an Authority


Use Facebook Stories to share tips and short how-tos as a series of images with text overlay and/or videos.  These work well for giving your audience extra and continues to position you as an authority.

You could even develop a schedule of different themes for each day of the week. To encourage engagement, ask people to reply and tell you which tips they found most helpful.

Offer Contest and Promotions

Given that your audience is your Facebook friends, Facebook stories could be a great way to share exclusive deals and offers for people who see your story.

To grow your Facebook story audience and potential customers, let your friends know you released limited offers via Facebook stories to encourage those connections.

Ask questions of your audience

A clever way to engage your audience is to ask for opinions or asking questions that require one-or-two word answers and should give you good engagement in the form of direct replies.
The fact that replies are private might encourage more people to speak up than in more open formats such as Facebook groups.

Sharing blog post or announcing webinars


To tease bigger pieces of content, share only small snippets of what you included in a recent blog post, video, vlog, or live stream. Be sure to include a call to action to direct your viewers to your larger content piece.

Share Your Audience’s Content


Showcasing your customers and their images or videos (with their permission, of course) in your Facebook stories could be a fantastic way to make your customers feel valued, encourage engagement, and subtly provide social proof of your goods or services.

Other ways you can use Facebook Stories in Business include, sharing your lifestyle adventures and of course sharing what you had for lunch and dinner.

How to Translate Facebook Stories Into Revenue For Your Business

Invite Your Friends and Fans To Buy

Here’s where your hard work of sharing content on Facebook Stories will pay off. This is where you make money by inviting your audience, your fans, your tribe, people who love and trust you to check out your product or service.

You invite them to a sales page or capture page to download, order and purchase a product or service that oftentimes is congruent with the type of content you’ve been sharing. If you don't have a capture and not sure how to create one, grab your 10-day risk-free test drive of the marketing and training platform I use to create beautiful capture pages.

On Facebook Stories, this can be done by asking your audience to screenshot the next snap and going to the website and download your book or to buy your recent iTunes album.

This is a very simple process and easy to implement.

From a value standpoint, I believe Facebook Stories is more valuable than any other Story type out there.  Because it is connected to your Facebook profile, you don’t have to grow an audience and Facebook has so much data on their users.

Stay tuned, I’m sure ads will be coming soon.

Facebook Stories vs. Facebook Messenger Day

  • Facebook Messenger Story is also called “Your day”. There is no other name for Facebook Story, it is known by one name “Story”.
  • Facebook Messenger Story lacks the amazing Facebook filters. Though it comes with its own filters, the quantity and quality are less. I'm sure this will be updated soon.
  • Facebook Messenger doesn’t allow you to change the color of captions, only the background can be changed that is also predefined.
  • There are more color options present in Facebook Messenger Story.
  • Unlike Facebook Story, where you have to hold the color to increase the brush size, in Facebook Messenger Story, you have to drag the color towards the left to increase the brush size.
  • You can flip your photo in Facebook app Story. The feature is missing in Messenger Story.
  • There is no Direct Messages for Messenger Story that disappears after you have seen them in the Messenger. The replies to your story are sent via the normal Messenger chat. (Though there is a secret conversation feature, but that is not related to stories). Whereas, in the Facebook app, if you send a message through Facebook Direct or reply to the story of your friends, it disappears after the other person has seen it twice.
  • To pause a story in the Facebook Messenger, just tap it. However, in Facebook app, you have to pinch the story to pause it.
  • You can hide or mute stories of other people in the Messenger, however, the Facebook app lacks this feature.
  • As mentioned above, Messenger comes with Privacy features, unlike Facebook Story that published your story to your entire friend list.

Similarities of Facebook Stories and Messenger Stories

Being from the same developer, the apps feature a lot of commonalities between them. And if you have worked your way through messenger app, you would feel at home on Facebook app too when looking to post a story or two.

  • Whatever you upload in the story disappears after 24 hours on both apps.
  • You can add captions and doodle in both of them.
  • Double tap to switch the camera instantly.
  • Both allow you to publish media from your gallery.
  • Both allow you to save the edited photo/video to your gallery.
  • Both allow you to tap the photo once to move to the next story. Also, swipe to move to the next screen is available on both the apps.

Conclusion

Facebook Stories gives you a way to deliver time-sensitive content to your personal Facebook network.
Use the insights and tactics in this article to leverage this newest Facebook feature to your advantage by creating specialized engaging content that promotes you and your business.

Did you get value out of How to Use Facebook Stories in Business? Leave a comment below and share it with your friends on Facebook.

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Email: [email protected]
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