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Do you want to use Facebook ads for lead generation? Then keep reading this article.
Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are top notch. Marketing is evolving and Facebook ads are where you want to focus your attention. Unlike traditional forms of marketing like print, television and billboards, you can place your content in front of the right people.
If you want to have success with Facebook ads, the recent webinar I hosted will absolutely get you started. You can watch the video below.
[NOTE: Want To a Secret 3-Step Facebook Ad Formula To INSTANTLY Get Targeted Prospects to Talk to about YOUR products & services? – Click Here To Grab Social Ads Made Easy]
Webinar Replay: How to Use Facebook Ads for Lead Generation?
Introducing Social Ads Made Easy
A Proven Formula that teaches you how to systematically create a Facebook Ad for less than $5.00 per day to drive real-time targeted traffic to YOUR site so you have fresh, quality prospects to talk to every single day.
7-Step Plan to Success With Facebook Ads
Step 1: Get to Know Your Audience
Facebook is a crowded space and you only have a split second to get someone’s attention. To have success with Facebook ads, you must understand your target audience and craft a message that will stop them from scrolling past it.
You can do this by finding out what matters to them, what problems do they have, how they feel about it, what questions they have and the language they use to talk about it.
You can gather this information from conversations with your customers and prospects, conversations in relevant Facebook or LinkedIn groups, forums, on Twitter, etc.
Step 2: Create an Offer They Can’t Refuse
Giving away something valuable to your audience will help you attract your ideal customers in a non-sales way. When you offer a free gift that will get people one step closer to solving their problem, they’ll quickly see you as an expert who offers value and start to trust you.
This free gift is also known as a lead magnet. The best lead magnets are typically easy to consume (a short checklist, template, or video) and focused on helping with one small part of the problem or dream. Unsure of how to create a lead magnet, when you access Social Ads Made Easy you'll get access to the marketing and training platform that I use, there are FREE training on how to create your first e-book.
Step 3: Set Up a Squeeze Page and Thank You Page
Now that you’ve created an irresistible offer, you need to get it to as many people as possible.
To do this and use Facebook Ads for lead generation, you’ll need to host your offer on a web page that allows people to opt-in and give you their name and e-mail address for delivery.
The best type of web page for this is called a “squeeze page,” because it squeezes the visitor to make a decision either to opt in or leave. It has none of the usual navigation associated with a page on your website.
There are many software options available to help you build these pages quickly and easily, I personally use Funnelizer, included when you purchase your risk-free trial with Social Ads Made Easy. There’s also Leadpages, ClickFunnels.
You’ll also need to create a thank-you page to serve visitors who opt-in to receive your offer.
Step 4: Add the Facebook Pixel to Your Squeeze and Thank You Pages
The Facebook pixel is a piece of code that Facebook provides. Once this code is placed on your website, you can track actions that take place on your web pages and link them back to you Facebook ad account.
Step 5: Choose Your Facebook Ad Targeting Options
Before you start creating your Facebook ad, you need to know who you want to see it. That’s why it’s crucial that you complete Step 1. When choosing audiences to target, your goal is to define your audience as distinctly as possible from the rest of the Facebook user base.
This includes looking at:
• Demographics: age, gender, location, relationship status, age of children, type of house, employer, industry sector, income level, subject studied at college, etc.
• Interests: broad interests or more specific interests related to Facebook pages liked, keywords used in conversations, etc.
• Behaviors: small business owner, frequent traveler, user of specific device, etc.
Step 6: Create a Facebook Ad That Appeals to Your Audience
Now you’re ready to create your Facebook ad.
How to Create Ads on Facebook?
In your Facebook Ads Manager, click Create New Ad and choose to create a new campaign. For your ad objective, select Increase Conversions on Your Website, because you want Facebook to optimize for and track an action taken on your website.
In the training video above I give you an overview on how to do this. If you’d like more hands-on-assistance, when you buy Social Ads Made Easy, you’ll get access to my private Facebook group where I show you step-by-step how to create ads on Facebook.
Step 7: Review Your Results and Optimize
After running your Facebook ads for two to three days, you should have enough data to analyze your results. Which you can access throughout the Ads Manager. The data you see is based on the objective you set. The table for your website conversion ads will show the number of conversions (i.e., opt-ins) achieved from the ads shown to each audience and how much it cost (on average) to achieve each conversion for your various audiences.
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