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Facebook has been testing several updates to the Messenger platform, one of which is Facebook Messenger Ads. I’ve recently started experimenting and implementing with them and this blog post shares how to they work and how to get started with them.
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In today’s video I share some tips on providing value.
How to Create Facebook Messenger Ads?
Creating a Facebook Messenger Ad is a great way to deliver value to the people who follow you, your brand and/or even a specific audience you choose to target. Basically a Facebook destination ad is an ad you create where the purpose of the ad is to dive people to chat with you or your business on Messenger.
As a marketer you know have the option to select messenger as a destination instead of a URL. Therefore, anyone who clicks on the ad will directly open up a messenger thread with a copy of the structured text you created when creating the Facebook messenger destination ad.
Here is how to create Facebook Messenger Ads.
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