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How to Use Facebook Messenger Bots with Live Video?
Facebook Messenger bots are a way to communicate instantly with your customers and prospects through Facebook Messenger.
Yes, your Facebook Messenger bot can be fully automated, but I'm of the opinion, especially in the home-based business industry, there is some level of human interaction you want to incorporate inside of your Messenger bot.
If you broadcast live video on Facebook, you can integrate a Facebook Messenger Bot into your live videos to deliver content to viewers via Facebook Messenger.
This tactic can assist with boosting engagement (more viewers will comment) and increase reach and views (more engagement triggers more reach through Facebook's algorithm).
A Facebook Messenger Bot lets you generate qualified leads from live video.
If viewers are watching your Facebook live video on a particular topic, that means they're interested.
Deliver a freebie or lead magnet that relates to your topic and you'll get more qualified warm leads. In order for viewers to receive the freebie or lead magnet, all they have to do is type a keyword in the comments, like “report” or “checklist.”
It's much easier for them to type on Facebook than have to visit another website and enter their e-mail address.
Once viewers opt-in, you can subscribe them to a sequence just like you would via e-mail that would hopefully lead them to a sale.
So you're probably wondering and asking yourself, how do I set this up. In previous blog posts, I've shared how to use Facebook Messenger Bots in Home Business and in that particular post, I mentioned the tool I use called ManyChat.
There are several tools out there, but I find that ManyChat is the most user-friendly.
Below I show how to use ManyChat to create simple Facebook Messenger bots to integrate with your Facebook Live videos.
1. Connect ManyChat to Your Facebook Business Page
Facebook Messenger Bots can only be connected to a business page. Your first step is to sign up for a free ManyChat account.
What I show here works with a free account. The paid version offers some additional features, but the free version works for connecting your Facebook Live to your Facebook Messenger Bot.
2. Schedule Your Facebook Live Video
To set up your Facebook Messenger Bot, you'll need to connect your Facebook Live video to ManyChat so your Facebook Messenger bot knows what to do and when to fire.
Probably the easiest way to do this is to schedule your Facebook Live video.
To schedule your live stream, go to your Facebook page and click on Publishing Tools.
On the left, choose Video Library.
Write a description for your live stream in the text box at the top of this window. Then click the drop-down arrow next to Go Live and choose Schedule Live.
Select the date and time you plan to go live and click Schedule.
3. Connect Your Scheduled Facebook Live to ManyChat
4. Go Live on Facebook
Learn how to use Facebook Messenger Bots to compliment your marketing efforts and generate more leads and sales.
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